We live in a world that screams.
It was bound to happen.
The first electric television was produced in 1927. In the mid-1920s, only half of US homes had electricity, and programming was minimal.
Fast-forward a few decades and, with the widespread availability of electricity, the television became a common form of connection. Families gathered around the TV to watch the nightly news, talk shows, and programs.
This new media brought a new struggle that has changed the way we view the world… Advertising. We are now studies and marketed to more than any time in the history of the world. You cannot walk down a street without seeing a billboard, a bumper sticker, a banner, and a sign.
The more that marketers compete for our attention, the louder this world seems to get. A message that used to be whispered in the pages of the local newspaper or on the side of a barn is now screamed at us literally everywhere. Marketers create impressions in our email inbox, on our social media feeds, on the television programs we watch, and on the radio stations we listen to.
This isn’t new. But… the volume has changed.[Read more…] about I’d Rather Make A Difference